Company formed for the raising of PO (Purebred) Nelore, whose name means “Nelore Star”, started with the purchase of a female PO Polled Nelore embryo in Auction 3B held at the Hyatt Hotel in São Paulo on June 6, 2003.
The project was successfully implemented, with the mission of developing its activities with excellence in the genetic treatment of Nelore cattle and emphasizing the values of environmental preservation, valorization of the rural worker, use of communication and information technology and promoting digital inclusion in the rural sector.
NelStar owns two series of animals with the ABCZ (Brazilian Association of Zebu Breeders), the RBFS series for PO Polled Nelore and the RBFX series for the standard PO Nelore.